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The Moz Blog

• Spectator to Partner: Turn Your Clients into SEO Allies - Best of Whiteboard Friday
  Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site."  In […]
• ‘Tis the Season for Reporting (And a New Mini Guide)
  Posted by Roger-MozBotHow is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here's the thing: it’s absolutely necessary! Not only for you and your team to […]
• Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts
  Posted by KristinTynskiIf you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the […]
• The Local Algorithm: Relevance, Proximity, and Prominence
  Posted by MaryBowlingHow does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise […]
• Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)
  Posted by cheryldraperIt’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the […]