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The Moz Blog
- How to Turn One Piece of Content into Multiple for SEOPosted by liambbarnesAs most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't […]
- Search Intent and SEO: A Quick GuidePosted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the […]
- The Theory Behind Ranking Factors — Whiteboard FridayPosted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the […]
- What Shifts in Product Demand Mean for SEOPosted by SabrinaBombergerIf you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might […]
- How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online OptimizationPosted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to […]